Our client is building a groundbreaking educational game franchise, which includes a sandbox experience for early learners and a narrative tactical Role-Playing Game. These titles ingeniously integrate a comprehensive Chinese dictionary into their gameplay mechanics, designed to help overseas Chinese children learn Chinese reading and writing.

Currently looking for an IP Producer / Narrative Designer to serve as the "World-Building Architect" and “IP Creator“ of our game universe. You will be responsible for designing the IP Bible, giving flesh and blood to our heroes, writing epic background stories, and driving project milestones to ensure a seamless, immersive learning experience.

Core Responsibilities

• IP Bible: Build and maintain the game IP Bible, including character sheets, world rules, and tone and style guides. Keep every title consistent with it.
• Vendor Management: Brief, review, and direct external narrative writers and vendors. Check their work against the IP Bible and the schedule.
• World-Building and Character Design: Help select and curate a roster of 1,000 character heroes. Define the personality and lore of each hero so each character's traits reflect its linguistic roots.
• Narrative and Dialogue Writing: Write key story and dialogue for the main campaign and side quests, and set the standard for vendor writers.
• Community and Marketing Support: Support community building on social media. Prepare lore and character content for Xiaohongshu and Instagram, and help identify potential influencer partners.

Requirements

• Experience: Experience in game production, narrative design, creative writing, or community management, preferably within the gaming, ACG (Anime, Comic, Games), or EdTech sectors.
• Language and Culture: Fluent, near-native written and spoken Chinese, with a strong grasp of character etymology, structure, and Chinese mythology.
• Exceptional Organization: Proven ability to manage complex spreadsheets, track multi-threaded project timelines, and coordinate deliverables between internal teams and external vendors.
• Marketing Savvy: Hands-on experience with Xiaohongshu and Instagram, possessing a keen eye for what makes gaming and educational content shareable and engaging.
• Bonus Skills: Familiarity with AIGC and being able to use AI to increase your productivity.